Outreach to 3000 women at risk of domestic violence in Cambodia

Fight Domestic Violence with Social Media

Bitcoin Enpact - Outreach to 3000 women at risk of domestic viol

Impact Level

Provided funding for outreach to 3000 women at risk of domestic violence.

Project managed by: This Life Cambodia

Country: Cambodia

Project Description

One in three Cambodian men admits to having used violence against a partner in the past, indicating the scale of domestic violence. Through structured campaigns, This Life exploits Cambodia’s love of social media to reach large numbers of women at risk of domestic violence. Using social media, we put the power of the law on domestic violence and information about support groups directly into the hands of women at risk, and in the hands of those best placed to help them. Your support enables us to boost our posts within Cambodia to impact even larger numbers of women at a very low cost.

More About This Project

One in three Cambodian men admits to having used violence against a partner in the past, indicating the scale of domestic violence in this country. Of those women who experience violence, just 24% seek any help, perhaps because a shockingly low 8% of Cambodians are even aware that domestic violence is a crime.

Use of social media has skyrocketed in Cambodia in recent years with enough users to account for two-thirds of the entire population. This Life has a proven track record in successful campaigning through Facebook. Our award-winning domestic violence campaigns are innovative and memorable. Our Honorable Warrior campaign reached over 2 million Cambodians, that’s 1 in 8 of the population! We have a small but strong communications team who work tirelessly to get the most out of every last cent when it comes to Facebook marketing.

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